When the iPhone 5c was first announced, many were excited about the new alternative to the expensive iPhone 5s. Even though it didn’t have as many advanced features, it was $100 cheaper. Apple even made plastic a part of its appeal and advertised it as “beautifully, unapologetically plastic.”
Now, after the underwhelming success of the 5c, they are blaming it on the plastic. Former Apple ad executive Ken Segall wrote in his Observatory blog,”Clearly plastic was a big part of the iPhone 5c strategy. The launch ad was entitled Plastic Perfected. The launch video featured Jony Ive explaining that iPhone 5c was ‘unapologetically plastic.’ There was a strategic plan to head off the potential negative by boldly proclaiming it as a positive. There was some risk there, given that Samsung’s plastic Galaxy phone was often criticized for not being as substantial as iPhone.”
What do you think the reason was for the 5c’s flop? Was it the plastic? or was it because it came with less features?